In his new book, William J. Bernstein, the celebrated author of A Splendid Exchange, chronicles the history of media, starting with the origin of writing thousands of years ago in Mesopotamia. The revolutionary tool gave rise to the world s ancient empires. And when Phoenician traders took their alphabet to Greece, literacy s first boom led to the birth of drama and democracy.
But it s not just new communication technologies that have changed the world it s access to them. Vernacular bibles gave rise to religious dissent, but it was only when the combination of cheaper paper and Gutenberg s printing press drove down the cost of books by 97 percent that the.
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